Leave a Message

Thank you for your message. We will be in touch with you shortly.

What Does Tim Bostwick of AMI Staging Have to Say About Home Staging?

Joe Polyak June 14, 2018

What Does Tim Bostwick of AMI Staging Have to Say About Home Staging?

Why is home staging so important to the success of a home sale? I’ve brought in the CEO of AMI Staging to explain.

Want to sell your home? Get a FREE home value report.
Want to buy a home? Search all homes for sale.

As a home seller, staging is an important part of the home selling process. With that in mind, I’ve brought in Tim Bostwick of AMI Staging to explain what you need to know about home staging and why it’s critical to the success of your home sale.

According to Tim, AMI Staging specializes in helping Realtors get houses ready for sale, which means doing a lot of front-end work on the home before it gets listed.

“What we do in the house is a reflection of the selling strategy,” he says.

For example, if you have a vacant home that’s getting listed soon, they’ll first talk with the Realtor to discuss the home’s selling strategy and what kind of buyers they think will be looking at the house. From there, they develop a staging plan. This dictates both what kind of furniture they bring into the home and how they stage certain rooms.

If you’re prepping your home for the market, Joe definitely recommends that you stage it. In his words, staging is an amazing investment, and you should look at it as an investment—not an expense. This is because home staging’s ROI can be quite high.

Staging is also an important step in “explaining” the house. When a home is empty, sometimes it’s hard for a prospective buyer to envision themselves in that home. This is especially the case with homes with modern designs where the rooms are generally bigger and tend to run into one another.

AMI Staging covers the whole Bay Area, and each region can differ quite a lot from the others in terms of home styles. For example, if they’re staging a home in San Francisco, that home might be as much as 100 years old, so their plan would have to address the challenges of likely having to deal with smaller rooms. If they’re staging a home over in East Bay, however, that home is more likely to be a ranch-style home with a bigger lot.

One of the most common problems Tim faces when staging is sellers not wanting to let go of their home. This feeling can cause them to not like the staging that gets suggested for that home. At that point, Tim and his team have to explain to the seller that they’re not redesigning the house for them—they’re staging it for the next owner. Tim finds that the more refined a seller’s taste is for interior design, the less likely their home’s future buyer will share that taste in design.

If you’re considering staging your home, Tim stresses that you should rely on your Realtor to recommend a good stager for you.

“The Realtors know who’s good—they know who they can work with,” he says. As Tim explains, you want a Realtor and a stager who are working together and talking to each other. This goes back to his original point about knowing the home’s selling strategy and knowing what kind of buyers will be looking at the home.

A stager’s goal isn’t primarily to stage the house—that’s just a means to an end. Their goal is to help sell your house faster and for more money.

I want to thank Tim for joining me today. AMI Staging is excellent at what they do, and if you’d like to see some examples of their work, I’d be happy to share some with you. If you’d like to get in touch with Tim, you can email him at [email protected].

As always, if you have any other questions or you’re thinking of buying, selling, or investing in real estate, don’t hesitate to reach out to me. I’d be glad to help you.

Recent Blog Posts

Stay up to date on the latest real estate trends.

San Francisco

🔍 San Francisco real estate market update – June 2025

July 10, 2025

The summer market in San Francisco is heating up—and so is buyer competition. June's data shows a continued trend toward a fast-paced, low-inventory environment.

San Francisco

July 2025 Events in the San Francisco Bay Area: Top Things to Do This Month

July 2, 2025

From fireworks by the Bay to garlic-fueled festivities, July in the Bay Area is bursting with iconic summer events, local music, and community celebrations. Whether yo… Read more

Contra Costa Market Update

🔍 Contra Costa Real Estate Market Update – May 2025

June 20, 2025

As we move through the spring season, Contra Costa’s real estate market continues to show signs of competitiveness—despite a modest uptick in inventory levels.

Alameda Market Update

🔍 Alameda real estate market update – May 2025

June 18, 2025

Alameda's housing market continues to reflect high demand and low inventory this May, making it a strong seller’s market.

Santa Clara County Market Update

🔍 Santa Clara May 2025 Market Update

June 12, 2025

As we move through the heart of spring, Santa Clara's real estate market continues to show signs of strength and resilience. Whether you’re considering listing your ho… Read more

San Mateo Market Update

🔍 San Mateo real estate market update – May 2025

June 12, 2025

As we head into the busy spring market, San Mateo’s housing landscape remains competitive. With inventory staying tight and homes selling quickly, both buyers and sell… Read more

San Francisco

🔍 San Francisco real estate market update – May 2025

June 10, 2025

May is shaping up to be a dynamic month in the San Francisco housing market. With steady inventory, quick sales, and strong buyer interest, both buyers and sellers nee… Read more

Bay Area

June 2025 Events in the San Francisco Bay Area: Top Things to Do This Month

June 6, 2025

Summer is officially here in the San Francisco Bay Area, and so is an incredible lineup of events to enjoy! From Pride celebrations to historic races and family-friend… Read more

Alameda Market Update

🔍 Alameda Real Estate Market Update – April 2025

May 29, 2025

Alameda’s housing market continues to hold strong this spring, with low inventory and high buyer demand defining the landscape. If you’re planning to buy or sell in th… Read more

Let’s Talk

You’ve got questions and we can’t wait to answer them.